and x gets the square
November 2009
24 posts
“1. Make stories drillable. Jenkins, the event’s keynote speaker, highlighted “drillability” as his first key principle of transmedia storytelling, pointing out the importance of creating narratives that resonate widely as well as deeply. While many storytellers and brands focus on spreading their narratives horizontally—across platforms, networks, users, etc.—it’s in their vertical foundation, their drillability, that lasting engagements are formed.”
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My Ad Age piece on key lessons for brands (and any other storytellers) learned from the 4th Futures of Entertainment conference held at MIT a couple of weeks ago! Please leave comments; let me know what you think.
Four Tips for Brands Embracing the New Methods of Storytelling - Advertising Age
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Best, saddest love songs that I could find YouTubes of, part 1
YouTube - R.E.M Losing My Religion (live)
St. Vincent, These Days (Jackson Browne/Nico Cover)
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Digital Storytelling and Stuff
GH Digital Daze: Digital Storytelling
View more presentations from christinewhuang.
Here is my presentation on Digital Storytelling I recently shared in Detroit & NYC for GH Digital Daze. It’s very image-based, so might not make a whole lot of sense on its own. You can follow through to the slideshare site to see my notes that go along. Enjoy!
